• Strategic Design & Gamifier

    Jasmin Deniz Karatas


Who I am and what I do



I am on a quest to lead Gamification and Behavioral Design to success. Trained as a product designer and armed with more than 10 years of experience in service design, as well as founding my own Startup “Myndset”, I follow my ambition to inspire people with passion and emotions.

Fascinated by the worlds behind the screen, I explore which decisive role emotions play in games, and how games have the power to change our world, bringing back fun and excitement into reality.

Imagine what long nights at the library or tiring meetings at work would be like, or how we could make a contribution to solving important problems such as environmental pollution – if reality was more like a game!

Let’s build something great together!

What I offer.

Together we build your future.


As we live in a fast-changing world with challenging new aspects in business, like liquid customer expectations, various fast-developing technology, and disruptive businesses.
Strategic Design is made on the basis of facts rather than aesthetics or intuition. Its basis lies in the analysis of external and internal trends and data. As such it is an effective way to bridge innovation, research, management, and design.


We design for humans, so our designs need to be human-focused. Gamification, User Experience, and Design Thinking are very strong methodologies that include the mentioned in the best manner.
These methodologies will open a new transformative power to businesses. It can either help to implement a new innovation process, motivate your employees, build up teamwork and core strengths, or even to transform a whole company.


It is deeply linked with Strategic Design, Gamification & Design Thinking. Businesses have to face a new generation of customers, employees, and disruptive competitors. Likewise in a fast-changing digital world, organizations need to rethink their processes and may redesign their structures and company.
Design is the inspiration to change. It gives the framework for new business opportunities, improved processes, and innovative loops.